In my last blog post Proof Before You Post, I mentioned that your organization’s stakeholders (clients, potential customers, investors, partners) will have most of their interaction with you or your brand via published words. By “published words” I mean; your website or blog, your business card, your Facebook page or even your Tweets. Have you considered what you have been portraying about your brand through these mediums?
Is your website cluttered? Or is it minimalistic? Do you post multiple times a day on your Facebook page or do you post one vague status per week? Is your Twiitter language passive or aggressive? What kind of colours do you use for your brand? Did you print your business card on rigid board or a floppy type of paper?
I’m currently working with a baby & kids boutique, one of the first things I noted was that the business did not have any clear “trademark”; no brand colour, font style, or even consistent language. If you were to Google a big brand like Coca Cola, you will notice that their branding (colour and language) is consistent across platforms. That is, if you are looking at their Facebook Page, Instagram or Twitter accounts, you will always know which company’s profile you’re on.
So if you haven’t quite figured out your ‘Style’, do some research on different brands or businesses that are in your industry. Pay close attention to how they have positioned themselves. As you look at more websites, blogs and social media profiles, you will eventually come up with your own way of doing things.
Keep in mind that your personal style may not be the best fit for your business. As you determine your business’s PR Style, you will create a footprint that is uniquely yours. Don’t be afraid to try varied styles until you find what suits you best.